Importance of Digital Marketing for Dentist

Importance of Digital Marketing for Dentist

Overview

The significance of digital marketing is growing every day. In 2015 alone, online searches for dental services providers witnessed a 15% increase. Out of that number, 41% used their mobile devices to search for dental services. Additionally, the number of social media users searching for dental services has increased dramatically. The dental market has also become highly competitive It is therefore important for dental practitioners to target this group digital marketing channels. This can be done with the help of dental marketing experts.

Components of Successful Digital Marketing

In order to build a strong digital marketing campaign for your dental services, then you need a user-friendly and functional website. Secondly, your dental website requires a highly optimized ranking, in search engines.

With the help of a dental marketing expert, you can establish long-lasting customer relationships and consistent branding. Most people rely on online recommendations and reviews to decide on which dentist to visit. If you have a good online marketing strategy in place, you can ensure your practice is easily found by people looking for local businesses or shops.

It is one thing to have a high-ranking website on search engines. However, imagine the prospect of having potential customers find your dental business through positive reviews. Is there a better form of advertising? This can be achieved through the following.

Social Media to Foster Relationships

If your patients can connect with you through social media, chances are very high that they will refer their friends to you. Connecting with you through social media gives them a chance to speak about their experiences and fears and read reviews of other customers. They also feel that they are in safe hands, if their dentist interacts with them and responds to their concerns.

This way, you are able to appeal to both your loyal customers as well as prospective clients. With a strong social media presence, you will always remain in touch with your customers while attracting new ones and giving them a sneak preview of the dental services that you provide.

Responsive Website for Mobile Users

The number of people who use their mobile phones to search for online content increases every day. In fact, search engines have noted this trend, and updated their algorithms to lean more towards mobile users. Therefore, your dental website must be responsive, so that prospective patients and clients using tablets or smartphones to look up for your services have a good experience.

It is therefore important for your website to adjust to various screen sizes, should be easy to use and navigate. The modern day online user does not have time to go through 16,000 words of content, just to try to find out what you provide. Instead, work with appealing photographs accompanied by short descriptive texts. This way, you will leave a long-lasting and positive impression, on new clients.

SEO for Higher Website Ranking

Social media alone is not enough to bring new patients to your dental practice. Search engines also do the same job their results are sometimes more efficient. If you work with a good dental marketing agency, you can reap maximum benefits, at a fraction of the cost.

When SEO is properly done, you will see higher returns, even when investments are low. With search engine optimization, your dental practice website will rank higher on search engines. This increases the possibility of being visited.

If your website is easy to navigate and appealing, you will obviously acquired new patients. With a good digital marketing strategy, you don’t even need to spend on offline or traditional methods of marketing. However, they can be used together for better results.

Bottom Line

In today’s digital age, online presence is no longer an option. Your online profile plays a very crucial role, towards the success of your dental services business. Success is no longer guaranteed by quality of service. You need to time and resources to establish a strong brand and good reputation both on the internet and in real life. However, establishing this brand and strong online position can be very difficult. This is why you need a dental marketing agency, to take care of all your digital marketing services. When that is taken care of, you can concentrate on providing quality services to your clients.

 

Digital Marketing for Dentists

Digital Marketing for Dentists

Until a few years back, the Yellow Pages were the first port of call for somebody affected by a toothache. If you had a dental practice, then not having a listing in the Yellow Pages was unthinkable. However, times have changed, and in all probability, today, your potential patient will look for a dentist by using search engines. They could do their searches on their computer, laptop or even their mobile phone. In such a scenario, any dental practice without a solid online presence will be invisible to prospective patients.

It does not matter what advanced technology you use to treat patients or how skilled at dentistry you are if you do not have a steady inflow of patients. The use of digital marketing in your dental marketing strategy is imperative for your dental practice to remain competitive.

So, where do you start if you don’t have an online presence yet? The starting point is having a well-designed and informative website to act as a signboard for your practice. This website should give potential web visitors sufficient information to want to walk in and seek treatment from you.

Just having a well-designed website to succeed in your dental practice is not enough. It is equally important to have a proper digital marketing strategy. The first stage involves having a mobile-friendly website and having a good social media presence to back this up.

Apart from these basics, you should actively consider SEO (especially dental SEO), AdWords marketing and location-based digital marketing as well. Another important consideration is the use of mobile marketing which involves claiming and building your business on online platforms, like Google Places, Facebook Places, and Foursquare.

Doing so will ensure that potential customers looking for dentists, when logged on to these social platforms, will be able to find you in double quick time.

In case you are not familiar with the above terms, it’s likely that your head would have started to swim! To make things even more challenging, digital marketing is not a one-time effort. You’ll need to devote substantial effort and time to take steps to remain on top of Search Engine Rankings.

Search Engine Rankings can be considered to be dynamic in nature. Major search engines have sophisticated algorithms they use to ensure the ability to give relevant search results in response to specific keywords entered by users. Getting a particular business to be on the first page of Google or Bing is half the digital battle. Staying there week after week is the real challenge for many businesses.

Some important aspects to consider are on-page optimization and well as off-page optimization. Along with this, having a regularly updated blog and email newsletter campaigns in conjunction with effective social media marketing is imperative for you to stay ahead of the competition.

It is also necessary for you to use analytic tools to assess your digital marketing tactics. Tools such as Google Analytics of Open Web Analytics are free, while paid tools like such as Kissmetrics, Clicky, Crazy Egg or Mint, to name just a few, offer specific benefits which free tools do not.

If you are an expert in website building and maintenance as well as digital marketing, then doing all of the above will be a relatively straightforward task. But if you are not, then you’ll need to spend a substantial amount of effort and time to learn these skills and successfully implement them yourself.

Alternately, you can consider outsourcing this entire digital brand building exercise to expert consultants who will do it for you. Doing so will free you up to focus on your core business, that is giving the best dental service in your locality, while the consultants work on your behalf to bring in new clients and patients for your dental practice.

Using expert digital consultants gives you the added advantage of getting access to specialists who will find it comparatively simple to stay abreast of the ever-changing landscape of digital marketing. You will not need to constantly read up about ever-evolving methodologies to be used to get to the top of search engine rankings and stay there.

Implementing digital marketing strategies yourself can be cost effective. But the use of expert consultants would be a wiser decision for you in the medium to long term. After all, as a dental practice, you will already have your hands full trying to sustain your business. Leaving the online part of growing your business to experts in the field is the best way to ensure you get achievable and measurable results.

What is SEO?

So, what is seo? Search engine optimization is a web development area that aims to improve the way search engines ranks contents in organic search results. Various approaches like ensuring web architecture make it easy for visitors to locate contents and that pages load faster and are mobile-friendly are considered in order to achieve this goal.

How SEO works

Aside from the question: What is seo? It’s also important to understand how it works. Many people think of search engines as websites they visit to type a query into a box and Bing, Yahoo, Google or any other search engine they’re using replies magically with a list of links to web pages that can potentially answer their question.

Although this is the truth, but have you ever asked yourself what is behind these magical lists of links?

Here is how SEO  works: search engines have a crawler that gathers information out there about all the contents available on the internet. The crawler then brings all these 1s and 0s back to search engines to build an index. Then the index is fed through an algorithm that attempts to match all the information with your question.

SEO is all about doing what you can to get rid of barriers the bots may encounter during the process. It is about making websites attractive to search engines spiders and easy to read. If spiders are able to move easily through your website and get an idea of what is about without necessarily getting hung up on dead ends or broken links, you will be remembered as a good source and when a visitor searches for the topics you talk about, the search engines will remember to recommend your website as a source. On the front page of search engine result pages would be a major score.

So why is SEO important?

Search Engines Matter

Search engines play a major role in channeling traffic to your site- if you’ve got the right content. Those surfing the internet almost always look for information they need. A useless website is the one that provides that but does not show up when visitors look for it.
Visibility is key

One major role of SEO is to ensure your website is visible to visitor. Marketing is about getting as many people as possible to see your product. SEO works likes marketing in search engines. It’s the best way to tell those using search engines: “Hey look, I have what you want”. And note that search engines are used by almost everybody.
How has SEO changed?

SEO is not just about including as many keywords as you can. Optimizing for keywords does not necessarily mean including as many keywords as possible in your content. On the contrary, this may hurt your SEO as search engines will see this as keyword stuffing, meaning that you’ve included keywords too many times so as to try to rank high for a given keyword.

Nowadays, keywords are supposed to be used in the content in a way that does not appear forced or unnatural. I won’t propose a particular number, however if you feel like you are forcing it, the best advice is to do away with it.

Social search is an important factor.

One major challenge in the last ten years is the way social media has played into SEO. Even in the last three years, it did not make a difference who found your content through social search. But today, SEO has taken into account Google+ authorship, tweets, retweets as well as other social signals.

In addition social search prioritizes people and content that are connected to you. This could mean through a Twitter follower, a Facebook friend or connection via another social platform. In some circumstances, social search can even prioritize contents already shared by an influencer.

Social search understands perfectly well that you can be interested in contents that your network feels significant to share, and therefore it will often get surfaced to you.

This means that when think about your SEO strategy, you should think about how your strategy fits into the puzzle.

Conclusion

Basically that is the answer to your question: What is seo? SEO makes it easier for visitors to find you. It is marketing by keyword competition in search engines.

What is Social Media Marketing

Facts About Social Media Marketing

What is social media marketing?  Social media, in simpler terms, is communicating or sharing to people or the public through the web or on a mobile device. People share gossip, ideas, news, or anything they wish to share to one another

To define the term Social Media Marketing let’s first analyses the definition of each word that makes up the term itself.

The word ‘social’ implies that communication is happening between two parties and the term ‘media’ is simply the platform or method by which people are ‘doing’ social. And ‘marketing’ is the act of promoting products and services that lead to sales opportunities.

So what is social media marketing? Well, in the simplest of terms, it’s an internet marketing strategy that leverages the influence and power of sites like Facebook, Twitter, YouTube, Myspace, LinkedIn, etc. to build traffic towards a website as well as build such website’s online reputation. So if you’re posting a link of your website on Facebook, or tweeting it on Twitter, or making a video on YouTube about your website, you are basically doing social media marketing.

Let’s look at each of these platforms individually

Platforms of social media marketing

Facebook

Facebook, the most popular of the Social Media websites has essentially two sides. Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anybody they choose, whether they be existing friends, school or university colleagues, family members, work colleagues and more. The second side to Facebook is the business side. Facebook allows the creation of a ‘Facebook Page’ to anyone, but for business owners, they represent an opportunity to promote their products and services.

A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract ‘fans’ (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the ‘Wall’ page. A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos. Business owners can also setup advertising within Facebook to drive visitors to the business’s Facebook Page as a way of attracting more customers.

Twitter

Twitter is what’s known as a ‘Micro-Blog’. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc., etc.

Twitter allows you to ‘post’ information of 140 characters in length about anything you wish. While it’s true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.

YouTube

YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This implies that people use YouTube to search for video content about any topic they wish to look for. It’s undoubtedly that online video is one of the essential ways our general public uses as an approach to impart, learn, impart and connect with to others.

YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing.

LinkedIn

LinkedIn serves two purposes. The first, it’s a way for job seekers (or employers) to connect with each other.Furthermore, it’s a business device that gives entrepreneurs the capacity to connect with and fabricate a “system” of contacts. Considering it like a business organizing bunch, found on the web. You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.Your choice of Social Media platform to market yourself, your company or your goods and services ought to be directed by the sort of client you wish to connect with and additionally the kind of engagement and interaction you wish to have with the person

Conclusion.

To summarize on what is social media marketing, simply it is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, and LinkedIn.

What is Digital Marketing

Why You Should Consider Digital Marketing

If you are a business owner who has never given digital marketing a thought, you could be in trouble; orange is now the new black! The audience that watches TV and listens to the radio is dwindling so fast, you could hear it happen! Billboards are not as effective as they used to be and do you know that only 17% of adults between the age of 18 and 24 read newspapers? The traditional channels of marketing can no longer suffice today.

So what is digital marketing?

The truth is that digital marketing is not one thing. It is a conglomerate of many things, all calculated moves that primarily take place on the internet to draw the attention of the consumer. So in other words, digital marketing refers to marketing efforts that mainly take place on the internet. However, it includes offline methods such as branded SMS, display advertising, video games etc.
That’s the difference between internet marketing and digital marketing. Digital marketing includes offline media. In reality, however, the bulk of digital marketing takes place on the internet. “Why?”, you ask.

It is an open secret; 286 million American are constantly on the internet looking for information or communicating or shopping or doing whatever else they do. There are more people on the internet at any time than there are people watching a particular TV show or looking at a display ad.

What are the techniques in digital marketing?

The more important question other than” what is digital marketing?” is” how is digital marketing carried out? Well, there are a number of strategies used in digital marketing. Here are the most common ones:

1. Search engine optimization.

This is probably the most popular among website owners and is commonly known as SEO. Every day, there are over 3.5 billion searches on Google alone. When a search is carried out, the search engine scans all the websites with information related to the query and ranks them according to what it considers most relevant. Research has shown that internet users almost always never go beyond the first page of the displayed results.
Search engine optimization is a technique or a set of techniques that assists a website to rank high in the search engines. With a high ranking, a website automatically benefits from increased traffic.

2. Social media marketing

Social media is not just a thing for the millennials; the bug has practically bitten everyone. 78 % of all Americans have a social media profile and the numbers are growing! Social media marketing involves the use of social media channels to increase brand awareness or to build traffic to a website. The most popular channels here include Facebook, Instagram, Twitter, LinkedIn, Google + and YouTube. Facebook is the most used by businesses because it allows ads to be targeted to a particular audience. However, Instagram is very influential with 93% of the most notable brands having an active presence.

3. Search engine marketing

This is a strategy that aims at promoting a website to increase its visibility in the results produced by a search engine. SEM uses a number of techniques to achieve high rankings. This is a form of paid advertising that is very effective in increasing the number of visitors to a website.

4. Pay per click

This is a form of search engine marketing that involves paying the publisher a certain amount of money every time your link is clicked. The most common ones are Google AdWords and Bing Ads.

5. Affiliate marketing

This is where a website owner pays a commission to other website or blog owners for promotion on their pages. It is usually performance-based. In most cases, it requires the lead to buy a product from the owner’s website.

How can your business benefit from digital marketing?

1. Increased revenues.

Digital marketing increases the audience a business is able to reach. Through the use of proper targeting, a business can tremendously increase its sales and thereby tremendously increase its revenue.

2. Increased brand awareness.

The value of a brand can be measured by how recognizable it is. With digital marketing, a new and unknown product in the market can become a major brand in a far off country. Digital marketing can have a very wide reach and can be very effective in creating a name for your business.

3. Increased website traffic.

Most digital marketing platforms aim at increasing traffic to a website. This is like bringing people to your physical store. You can persuade these people to buy your products , you can monitor buying behavior, or you can collect valuable insights from them that will help you to improve your business.

4. Increased value of your website.

The more the number of visitors a website has, the more valuable it is. By getting more traffic from digital advertising, your website becomes more valuable and can fetch a high price from parties who might be interested in advertising on it.

5. It allows greater interaction with consumers

Social media advertising allows one on one engagement with consumers or potential consumers. You can be able to give immediate feedback, address concerns or know the perception towards your product or brand.

6. It is cost effective.

Digital marketing is cheaper than other methods of marketing such as mass media or billboards. The results are also measurable and actionable.

Conclusion

Any business whether big or small should take advantage of digital marketing as it can offer great results at a fraction of the cost of traditional media. Technology continues to evolve and the internet continues to be at the heart of it all. In the end, it is only those businesses that can cope with new advancements that will remain standing.

What is The Perfect Search Engine Online Ad Campaign

What is The Perfect Search Engine Online Ad Campaign

Search Engine Marketing (SEM) aka Online Advertising goes hand in hand with SEO. A lot can be gained from both sides of the coin to help each other optimize their respective campaigns.
For example, SEM allows you to test strategies very quickly before investing an extensive amount of time in a new potential SEO strategy (content, user flows, landing pages, keywords, etc).

It is fairly common for agencies nowadays to quickly setup a Pay Per Click (PPC) campaign on Google with very high bid’s for keywords ($20+ per click) and forget about it, but that just throws your money down the drain.

The perfect advertising campaign is one where you pay the least amount possible for a conversion that leads to a procedure and that you are able to scale up (ability to achieve those conversions repeatedly). Below we are going to briefly list some marketing areas that we focus on to get your online ad campaign moving in the right direction.

PAY PER CLICK (PPC)

PPC is the easiest way to quickly target your desired phrases and instantly get people coming to your website. It is absolutely useful in testing that you have a simple user flow that doesn’t get in the way of the user getting the information they need before they contact you. If your user flow is complex or broken, you will easily be able to spot where users drop off before contacting you.

The hard part with PPC, is getting the proper Ad positioning and low cost click rate. The best position to be in is on the very top of Google’s search engine result page (SERP) in the main left column, where 59% of all ad clicks are done.

Medical Advertising PPC Ad Position CTR

59% of users click on the first Advertisement in the first column on Google’s Search Engine Result Page.

But to get to this high prized spot, your ad has to have a high quality score, a score based on how relevant your keywords and ad copy are to the search query. Some things you can do to get a high quality score are having your ad’s headline text match the headline of the landing page you send them to when they click on your ad, also you need to ensure you are successfully keeping the potential patient on your site vs clicking immediately back to Google, among other techniques to derive a high score. Having a high quality score, not only gets you to this most prized spot on Google’s SERP, but also costs you less per click than everyone else is paying for the same keywords, giving you a huge competitive advantage. The difference in cost is quite substantial, someone with a high quality score may have to only spend $0.05 per click for a given keyword, where someone which a poor quality score will have to spend $5.00 for comparative placement for the same keyword.

REMARKETING

Remarketing lets you show ads to people who have visited your website before. When potential patients leave your website without contacting you, for example, remarketing helps you reconnect with them by showing ads for your procedures as they browse the web.

Have you ever looked at a product on Amazon for example and then went somewhere else like Facebook or another website and saw an ad for that exact same product you just looked at? That’s dynamic remarketing. Dynamic remarketing takes this to it to the next level by including the procedures that potential patients viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

Remarketing is a wonderful thing, it usually has a lower cost per click and a higher conversion rate than a simple PPC campaign, because these people you’re targeting are considered warm leads. Google recently restricted remarketing for certain medical areas, but Google isn’t everything. Part of our job is to stay on top of all new technologies, offerings, platforms, etc that emerge everyday. We constantly are trying new avenues that sometimes have higher conversions for less than tier 1 ad platforms like Google. For example, did you know that Facebook just launched their new platform called Atlas. Also for example, most likely you have been collecting email addresses and phone numbers for quite some time of people who have contacted you, but didn’t result in a procedure, did you know you could remarket to them by using their phone number or email address to target them on the web?

When you have a big tool chest, their is more than one way to get the job done.

SOCIAL MEDIA MARKETING

Social media marketing can work two fold, for attention and conversions. Regardless of your budget, advertising on social media sites is the least expensive option over anything else when it comes to impressions. On average it costs about $0.25 per 1,000 impressions. Meaning, even if you do not want to put your dollars to work on Social Media sites for conversions, you should still at least spend a dollar a day for the awareness factor. You can preform the best surgical procedures on the planet, but if no one knows you exist they will not come to you when they are ready. Imagine everyday 4,000 targeted people see your brand for $1.00 (“one dollar”), thats brand marketing at its finest. Social Media also plays a pretty big role for SEO, but that’s another topic.

EMAIL NEWSLETTERS

Similar to what was mentioned above, but instead of using the potential or past patient’s email address to target them on the web, you are targeting them in their email inbox. You should send a newsletter once or twice a month targeting these two different groups of patients if possible, because by staying in their conscious mind, when they are ready, they will think of you.

TRACKING

We are extremely data focused, because you can’t manage what you can’t measure. Without proper tracking, there is no way to know what is working from what is not. For example, we setup virtual phone numbers for individual ads, so we cannot only tell when someone emails you from an ad on your website, but also when someone calls you to setup an appointment originating from an ad. When someone clicks on an ad, the website will dynamically replace all of your office phone numbers with the proper virtual phone number for conversion tracking. This allows us to remove ads where people are clicking and costing you money, but are not converting into patients, and also, easily see which ads have great conversions and scale their budget accordingly.

PUT YOUR WEBSITE TO WORK

Most businesses simply use their website as a giant business card and not as part of their sales process.

In fact, 90% of people who visit your site leave within the first 4 seconds.

Why?

Because the information isn’t relevant.

If you want your website to convert sales and add revenue to your business, you must set it up to do exactly that… grab attention and convert.

Here are some tips.

1. Use Keyword Research and Reporting to Your Advantage

Does your website content match the search engine keywords that are bringing visitors in?

Website traffic reports are invaluable business intelligence tools. Read your website analytics reports and assess entry and exit points of visitors, and then walk through your site with your visitor’s eyes. Did the content on their entry page match their search keywords?

Did the page then lead them deeper into a sales process?

Keyword research tools will also help you create content that will attract the people who are online and ready to buy.

2. Create Compelling Content

A content-rich website will:

Keep traffic coming. The worst thing a website can do is be static. The longer the site sits unchanged, the less attention it will get from search engines. Every time you create a new page of content, search engine spiders crawl those pages, improving your ability to get new and targeted traffic.

Keep people on your site longer. By providing a content-rich site that’s geared to your target audience and filled with links connecting each page to further information geared to that visitor, you lead your prospects through a sales process. The longer they are on your site, the better the chance that they’ll buy.

3. Create a Sales Funnel

How many people arrived on your website yesterday and left without taking action?

Every website has a bounce rate (the number of visitors that leave the same page they first landed on). Websites that try to capture the e-mail address and permission to contact visitors have a better chance of reducing that bounce rate.

By getting permission to contact, you can insert prospects into a virtual sales funnel through automated communication tools. They enter it mildly interested and could leave as buyers.

Sales funnels cater to those who need a longer sales cycle, allowing you to maximize the potential of more website visitors becoming customers.

How do you get permission to contact?

Offer something of value. Some websites offer those who opt in an opportunity to receive further information, a coupon code for a discount, free shipping, a free e-course, or a white paper that’s jam-packed with valuable information.

Delivering that information will help you get closer to a sale with new subscribers. It will also help you sell additional prospects to existing subscribers.

4. Optimize Every Page of Your Site

Many companies optimize their home page and stop there. However, people will enter your site via any visible webpage.

Ensure that every page is optimized with information that matches the reason most visitors land on that page. And make sure each page has an opt-in box, such as a subscription offer, so that you can obtain permission to contact visitors who don’t buy today and insert them into your automated sales funnel.

Here’s to your success!

TOP PLASTIC SURGEONS DIGITAL MARKETING TIPS

Referral marketing is an effective way to generate patients to your cosmetic practice. Unfortunately, you cannot stay ahead of the game by solely relying on referrals anymore – the competition is too heavy. It requires a multitude of things, working together in unison to help keep that consistent flow of patient bookings.

One – Understand the decision making process of your potential patients. Focus on what YOU can give to THEM, not the other way around. What are the common questions patients ask? What do they need in order to feel comfortable with you?

Two – Target quality consumers (not bargain hunters). Don’t be afraid to go after your ideal clients. Chances are price shoppers are going to be your difficult patients anyway.

Three – Make the time to ensure your patients feel like you understand them, don’t rush through consultations. If you are time poor arrange a follow up Skype call. For most patients, the decision to undergo surgery is a big deal. Sometimes medical professionals forget this, as they see a large number of patients each day.

Four – Touch base with previous patients, keep the communication flowing even if they have been for their final post op appointment. Maybe it’s a personalised email every couple of months to ask them how they are going? These things can be the difference between having someone who is a raving fan who will refer business to your practice or simply just a satisfied customer.

Five – What else can you offer patients to entice them to come back? Even if a patient is after a more complex procedure, don’t make the mistake of thinking that the story ends there. Maybe you want to offer injectables or perhaps reach out to local medispas and wellness clinics to set up a strategic partnership in which both businesses can benefit.

Six – Ask for referrals. Most professionals simply forget to ask.

Seven – Become an authority in your industry. Whether that be on Linkedin, plastic surgery forums, Facebook, Instagram or Snapchat. Your potential patients can be found on any social media platform. If you don’t personally use Instagram that doesn’t mean that a big slice of the market isn’t on there. Scoop them up before your competition does.

Eight – Niche it down. What are you best at? What clients do you want more of? You can be the ‘general practitioner’ and target everyone and anyone wanting cosmetic surgery or, you can be the ‘go to expert’ in rhinoplasty’s. Chances are anyone who is in the market for rhinoplasty’s is more likely going to go to the person that is the king of this mountain rather than another surgeon that does a few here and there plus a million other procedures.

Nine – Utilise video and media platforms. More and more businesses these days are becoming media companies rather than corporations and generic businesses. This definitely goes for plastic and cosmetic surgeons too. You can capture peoples attention 10 fold by using video instead of any text or print advertising.

Ten – You are your brand. Do your clients and potential clients know who you are, what you stand for and your mission? Why did you get into this field of work? Show your personality. It builds a lot of trust up front and makes the buying decision process a lot easier. People only buy when they love you, your company and your service. You must check these three boxes or the person will not buy from you.

I’M A DENTAL PRACTICE, WHY DO I NEED DIGITAL MARKETING?

I have heard on multiple occasions, professionals within the medical industry mention that Facebook and Adwords and other mediums of digital marketing are “over-used” in today’s marketplace as a means of promoting their businesses. Well, I am here to blow this myth out of the water and reinforce the hard facts.

“Where the eyeballs go, money follows” digital marketing expert, Gary Vaynerchuk

 

We are so lucky and fortunate that today we live in an era where digital marketing can be utilised for a fraction of the price than that of traditional print media. But, we can also reach 10-20 times the number of consumers that we have ever been able to. If you are in the medical industry, and specifically in the dental industry, it is more crucial than ever to get a piece of the pie, otherwise you can wave goodbye to your prospects as they run into the open arms of one of your competitors.

WHY IS DIGITAL MARKETING CRUCIAL FOR YOUR DENTAL PRACTICE?

Well let’s look at the facts:

  • 26% of patients conduct searches for more information online
  • 38% begin the process of research online
  • 39% visit advertised websites
  • 36% consider the advertised dental practice

Source: Google/The Modellers, Health Conscious Consumer Study September 2013

It is very important not to confuse things like Facebook or Instagram likes with profitability. Online presence may give you the leverage, but it is how you convert that leverage into sales which matters. This separates the successful entrepreneurs from the wannabes.

HOW DO YOU BUILD YOUR ONLINE MARKET SHARE?

  1. A responsive website – the age of local directories are over. Think of your website as your shop front. Information needs to be easily found and be optimised for mobile users. Keeping an updated blog will also drive traffic to your site. Keep your Yellow Pages subscription and invest that money into PPC, Adwords and Facebook advertising for a fraction of the cost.
  2. Have best SEO (search engine optimisation) practices – this takes time, but everything you add or do on your website should uphold best SEO practices. Google actually rewards websites for things like regularly updated information, responsiveness and but penalizes websites that are stagnant and dated.
  3. SEM (search engine marketing) – SEO is a component of SEM. Both can work together to drive quantities of traffic to your website or landing page. PPC (Pay per click) advertising is one of the most affordable and effective ways to forecast what you can expect back from your investment – if done correctly. If this is set up wrong though, it can be very costly.
  4. Use landing pages for high ticket treatments – Think of a landing page as a niche shop front. You can go to the supermart to find your apples, or you could go straight to a store that only sells apples. These can be used to match up perfectly with prospects searching for your services.

If utilised effectively and consistently, these components of digital marketing can be the quickest way to grow your online market share. Whether you are a dental practice, a cosmetic medical clinic or a specialised plastic surgeon consistency is key. The biggest mistake business owners make is once they see results, they stop doing what got them there in the first place. In fact, its only the beginning.

Once your market share starts to improve, you should build upon your existing online marketing strategies and use this as a springboard to propel your business forward. Doing nothing will not keep you where you are. It will result in your business slipping backwards and lead your prospects straight into the hands of your competition.