So, what is seo? Search engine optimization is a web development area that aims to improve the way search engines ranks contents in organic search results. Various approaches like ensuring web architecture make it easy for visitors to locate contents and that pages load faster and are mobile-friendly are considered in order to achieve this goal.
How SEO works
Aside from the question: What is seo? It’s also important to understand how it works. Many people think of search engines as websites they visit to type a query into a box and Bing, Yahoo, Google or any other search engine they’re using replies magically with a list of links to web pages that can potentially answer their question.
Although this is the truth, but have you ever asked yourself what is behind these magical lists of links?
Here is how SEO works: search engines have a crawler that gathers information out there about all the contents available on the internet. The crawler then brings all these 1s and 0s back to search engines to build an index. Then the index is fed through an algorithm that attempts to match all the information with your question.
SEO is all about doing what you can to get rid of barriers the bots may encounter during the process. It is about making websites attractive to search engines spiders and easy to read. If spiders are able to move easily through your website and get an idea of what is about without necessarily getting hung up on dead ends or broken links, you will be remembered as a good source and when a visitor searches for the topics you talk about, the search engines will remember to recommend your website as a source. On the front page of search engine result pages would be a major score.
So why is SEO important?
Search Engines Matter
Search engines play a major role in channeling traffic to your site- if you’ve got the right content. Those surfing the internet almost always look for information they need. A useless website is the one that provides that but does not show up when visitors look for it.
Visibility is key
One major role of SEO is to ensure your website is visible to visitor. Marketing is about getting as many people as possible to see your product. SEO works likes marketing in search engines. It’s the best way to tell those using search engines: “Hey look, I have what you want”. And note that search engines are used by almost everybody.
How has SEO changed?
SEO is not just about including as many keywords as you can. Optimizing for keywords does not necessarily mean including as many keywords as possible in your content. On the contrary, this may hurt your SEO as search engines will see this as keyword stuffing, meaning that you’ve included keywords too many times so as to try to rank high for a given keyword.
Nowadays, keywords are supposed to be used in the content in a way that does not appear forced or unnatural. I won’t propose a particular number, however if you feel like you are forcing it, the best advice is to do away with it.
Social search is an important factor.
One major challenge in the last ten years is the way social media has played into SEO. Even in the last three years, it did not make a difference who found your content through social search. But today, SEO has taken into account Google+ authorship, tweets, retweets as well as other social signals.
In addition social search prioritizes people and content that are connected to you. This could mean through a Twitter follower, a Facebook friend or connection via another social platform. In some circumstances, social search can even prioritize contents already shared by an influencer.
Social search understands perfectly well that you can be interested in contents that your network feels significant to share, and therefore it will often get surfaced to you.
This means that when think about your SEO strategy, you should think about how your strategy fits into the puzzle.
Basically that is the answer to your question: What is seo? SEO makes it easier for visitors to find you. It is marketing by keyword competition in search engines.